PROSE Nails, the fast growing manicure and pedicure franchise, has quickly become the largest nail salon membership franchise in the country after opening its 27th location in Sandy Springs, Ga. The Sandy Springs salon is the second in Georgia for Area Developer Emily Ebsworth. In 2021 alone, PROSE grew open locations by 65% and increased its ownership by women to more than half the system. Furthermore, it grew in almost every unit category including unit revenue, unit recurring revenue, retail sales, active membership, pre-sold memberships and more.
From the time PROSE was launched in 2017, the pioneering salon has made hand and foot care an essential part of people’s lives while providing a platform for female entrepreneurship by disrupting the beauty industry.
“If you want to have strong results, you obviously must have an incredible product with amazing customer service, but you also need to build a great culture,” said Nate McFarland, PROSE Nails CEO. “From race to geography and gender and beyond, diversity in all its forms spurs innovation.”
Only about 50 years ago, women-owned businesses represented less than 5% of all businesses. Today that number has skyrocketed to nearly 50%.
“While the trends are positive, women still face more obstacles and barriers than other entrepreneurs when starting and growing a business,” McFarland added. “PROSE intends to eliminate those barriers that thwart growth and opportunity to not only spur our collective economic recovery, but to also spark productivity, job creation and wealth across all sectors of the economy.”
One of the most widely acknowledged and turnkey paths to entrepreneurship is through franchising. After opening PROSE to franchising just five years ago, the company has grown into a brand that consists of more than 50% female franchise owners.
“As an industry leader and disruptive force in the nail salon sector, PROSE recognizes that women are at the forefront of the health and beauty industry and that is one of the things that most attracted us to investing in the brand,” said Atlanta PROSE Nails Area Developer Emily Ebsworth. “From PROSE AT HOME, which curates beautiful brands developed and owned by women, to our support, training, and operating systems designed specifically around female entrepreneurship, PROSE will always be about supporting women-owned and women-inspired businesses. That’s why we’re so excited to open in Sandy Springs and inspire an elegant and wellness-centric lifestyle that brings health, beauty and relief to every hand and foot in our community.”
The cornerstone of PROSE is its commitment to creating a better way to beautiful hands and feet through its risk-free membership program. This includes access to a customized number of services, savings up to 36% per service, 10% off retail products, and free family and friend transfers. All services feature the use of industry-leading sterilization techniques, non-toxic, and hypoallergenic products in an inspiring space that is free of overwhelming smells. Personal phone plugs, purse hooks, customized pedicure chairs, hydrating and nourishing refreshments and environmentally friendly, enriching products are available for each guest and member to enjoy with every visit. Over 200 nail polish colors from the highest-quality brands provide an array of gorgeous, fresh hues that change with each season.
“Our growth is really just starting,” said McFarland. “Demand for our services continues to rise exponentially because there is nothing else like it out there. At PROSE, being a majority woman-owned franchise is something we take immense pride in. The predictability that our membership model provides along with our diversified revenue streams are major calling cards for potential owners. And maybe most important of all, PROSE is in the people business.”
About PROSE Nails: Headquartered in Scottsdale, Ariz., PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience. Created to elevate the member and guest experience in all aspects, PROSE is more than just manicure and pedicure maintenance – it’s hand and foot poetry. With world-class products and exceptional services focused on delighting these two hardworking parts of the body, PROSE Artists create unforgettable experiences in a sophisticated environment. Through its risk-free and affordable membership program, PROSE carefully considers each guest’s needs and routine by providing personalized services and convenient booking capabilities online and with the mobile app. The brand also focuses on industry leadership and elevating the profession of Artists and their important work by creating a healthy culture that rewards and respects their artisanal talents. For additional information, visit http://www.myprose.com.
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