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https://www.wsj.com/articles/hair-care-and-skin-care-products-are-going-dry-11653660000

Anyone who has strolled the hair- and skin-care aisles of their local drugstore knows there are a bewildering array of products. One colorful bottle after another promises to make you look, feel and smell terrific. Despite the various brands and patent-protected formulas, one thing they all tend to have in common is the first ingredient: water.

In fact, shampoos and shower gels contain up to 95% water. Lotions aren’t far behind with up to 90% water, and creams can have 60% to 80% water.

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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.